Brewing tea out of charity
In an interview with the owner of Arizona Beverages, he’s asked why they don’t raise their prices, and sell their canned tea for more than 99¢ each, thereby increasing the profit
…
He replies by saying that people who are having a hard time paying their rent
shouldn’t have to pay more, and that not increasing the price is his little way to give back
.
Spilling the tea
In reality, Arizona doesn’t even sell them for 99¢. They sell them for so much less in fact, that their distributors often sell them for even less than that, such as 88¢ at my local Walmart, or even only 79¢ at Vons when you buy 4.
The reason is that competition exists. The same Walmart sells a larger Brisk for 98¢ each on the same shelf, and Vons sells a 12-pack of Brisk for 83¢ per can. This is all to say nothing of the countless other similar beverage choices that exist on the same shelf that might tempt away a potential customer.
A silk road paved with platitudes
In spite of how painfully obvious it should be that a multi-billion dollar business is not built on charity, many viewers left comments praising him for his ultruism, with some also exclaiming that they’ll start buying his product now.
Seeing how effective this is, it’s no wonder Elon Musk tells everyone that he conducts business to help humanity
. Jimmy Donaldson tells everone he loses like over $1 million a video
. And every company puts a rainbow behind their logo during June.